Jamie dornan trades 'puffy' past for playful moncler summer

The actor, known for his brooding roles and Belfast roots, is now the face of Moncler’s unexpected foray into summer wear. Forget the snow-dusted slopes; Dornan is embracing lightweight layers and a surprising dose of sunshine—a stark contrast to the famously overcast British Isles where he spent his formative years.

A style evolution, from model to 'cool dad'

Dornan’s journey into style isn’t a recent development. “I guess potentially, but only because I've been in and around it for nearly 25 years,” he concedes, reflecting on his career trajectory. Starting as a model at 20, he subsequently navigated major campaigns while building his acting career—a path that undeniably cultivated a better sense of what works for him. He’s eschewing peacocking for a more grounded aesthetic, one that prioritizes comfort and authenticity. “I never want to be that person,” he states plainly, “I always want to feel myself.” The aspiration, he admits with a chuckle, is to achieve “cool dad” status—or, at the very least, the “semi-cool dad” version.

Moncler's summer shift: a welcome surprise

For someone who's skied since the age of seven, the Moncler brand is deeply familiar. He recalls purchasing his first piece – a puffy hoodie – almost two decades ago, a moment he remembers as a personal milestone. But the brand's shift towards a summer collection caught his eye. “I was really intrigued to see what they were planning to do with a summer collection, which they’ve obviously never done before,” he explains. The playful colors and reinterpreted designs, like the featherweight vest replacing the iconic puffer jacket, sealed the deal. “I immediately loved it.”

Behind the scenes: ease and enthusiasm

The Moncler campaign shoot, Dornan recounts, was remarkably effortless. “It was honestly about as fun and easy a campaign as I've ever been involved with,” he shares, a sentiment reflective of a seasoned professional accustomed to complex shoots. The team's confidence in their vision allowed them to wrap early, leaving Dornan pleasantly surprised by the relaxed atmosphere. It’s a testament to Moncler’s established identity, even when venturing into uncharted territory.

Beyond the campaign: twin roles and directorial debuts

Dornan’s plate is full. He recently wrapped filming for Apple TV’s 12 12 12, a heist thriller co-starring Anthony Mackie, and is currently immersed in The Undertow, a Netflix series where he plays identical twins—a role he describes as both privileged and terrifying. He also has a project lined up with Michael Cera, Love Is Not the Answer, alongside Pamela Anderson, who he praises as being “one of the sweetest, most shy, humble, lovely people that I've ever met.” Anderson's performance, he predicts, will be a significant surprise for audiences.

The image of Dornan, once synonymous with intensity, now radiates a breezy confidence. He’s not just modeling Moncler's summer collection; he’s embodying a quiet evolution—a shift from the brooding intensity of his earlier roles to a grounded, comfortable style that reflects a life lived, and a family cherished. The sun, it seems, is finally shining on Jamie Dornan.