Burberry & hunza g: the swim collab every fashion insider wants
Forget the frantic airport scramble for the perfect poolside look. This summer, the contents of a discerning traveler’s carry-on are about to become noticeably more aligned—and infinitely more chic. Burberry and Hunza G, two iconic British brands, have officially joined forces, delivering a limited-edition swimwear collection that’s poised to become the season’s must-have.
A match made in the '90s
The partnership feels less like a surprise and more like a long-overdue alignment. As Hunza G’s creative director and founder, Georgiana Huddart, candidly admits, “The idea of collabing with Burberry has been on my wishlist for about five years.” Huddart’s nostalgia for Burberry’s cultural impact in the late '90s – “Victoria Beckham, Oasis, Kate Moss in a trench…” – clearly played a role. It’s a heritage brand that resonates deeply with a generation shaped by those iconic moments.
But the connection runs deeper than mere aesthetics. Both brands share a commitment to British heritage, fabric innovation, and category-defining style. Hunza G, originally relaunched in 2015, has long been celebrated for its signature stretch crinkle fabric; a material Burberry is now embracing in a collection of bikinis, one-piece swimsuits, skirts, and scrunchies—all bearing the instantly recognizable check pattern.
The collection is already generating buzz, with pieces like the Faye swimsuit and the Tyler bikini priced at $475. The Devyn swim skirt/tube top offers a more modest option at $325, showcasing the versatility Huddart champions—it’s equally suited for beach days and post-swim cocktails with jeans.
What’s truly remarkable is the organic synergy between the two brands, as Huddart explains. “We’ve kind of been organically tag-teaming around the same girls,” referencing influencers like Rosie Huntington-Whiteley, who famously discovered Hunza G and purchased five pieces directly from the website. Now, Huntington-Whiteley, alongside Alva Claire, Sacha Quenby, and Simone Ashley, stars in the campaign, capturing a wanderlust-inducing aesthetic.
Huddart’s own packing list reveals a similar sensibility: “I always pack black Ray-Bans, a black silk slip dress, black satin trousers, black net Alaïa flats, and a Hunza white shirt. Then a Burberry tote that I’ve used forever for travel.” It’s a uniform of effortless cool, reflecting a timeless style that transcends fleeting trends.
Ultimately, the Burberry x Hunza G collaboration isn't just about swimwear; it's a celebration of British style, fabric innovation, and the enduring power of a well-placed check. The collection arrives as a reminder that sometimes, the most coveted pieces are those that feel both familiar and utterly new.