De sarno dives into craftsmanship, rejecting fashion’s frenzy
Sabato De Sarno, fresh off a brief but turbulent stint at Gucci, is making a quiet, considered return to the world of design, eschewing the relentless glare of the runway for a deeper exploration of artisanal practices.
A leap beyond the headlines
After nearly 23 years of dedicated work, De Sarno’s departure from Gucci felt less like a dramatic exit and more like a deliberate, almost restorative, step back. He described it as a ‘relief,’ a chance to reconnect with the myriad passions he’d long suppressed – a sentiment echoed in his recent collaborations, from documenting 79 Italian artisans for a striking mural in Milan to crafting a poignant tribute to Naples through the voices of its artists.
From social media backlash to genuine connection
The social media storm following his Gucci tenure, characterized by a barrage of criticism, proved surprisingly less impactful than anticipated. “I’ve learned to filter out the noise,” De Sarno admitted, emphasizing the importance of distinguishing constructive feedback from purely malicious attacks. He prioritizes genuine connection, channeling his energy into projects that align with his values – fostering conversations, celebrating craftsmanship, and giving voice to marginalized perspectives.
A shift in perspective: ready-to-wear under scrutiny
De Sarno’s critiques of the current state of ready-to-wear are particularly noteworthy. He argues that the sector has drifted away from its original purpose – to dress everyday people – succumbing instead to unsustainable price points and fleeting trends. “It’s not a political statement,” he clarified, “but a reflection of my experience. The focus should always be on the work itself, the knowledge, and the collective effort behind each piece.”
‘Insieme’ – a manifesto of making
His current project, “Insieme” for Salone del Mobile, embodies this philosophy. By showcasing the meticulous artistry of 12 Italian artisanal companies – alongside a powerful photographic campaign featuring 79 artisans – De Sarno is creating a ‘manifesto’ of craftsmanship. This isn’t about glorifying the past; it's about recognizing the value of slow, deliberate creation in a world obsessed with speed. The portraits displayed on the Piscina Cozzi façade offer a vital counterpoint to the superficiality that often dominates the Fashion landscape.
Beyond the runway, towards a deeper engagement
De Sarno’s journey underscores a crucial point: a brief departure can be a catalyst for profound personal and creative growth. He’s traded the frenetic pace of high Fashion for a more considered approach, one that prioritizes connection, storytelling, and a renewed appreciation for the enduring value of craftsmanship. He’s not looking for a grand return to the spotlight, but rather a place where he can build, collaborate, and continue to explore the intersection of art, design, and human connection. The future, it seems, lies not in chasing trends, but in championing the artisans who shape them.