Hathaway reboots runway legacy: a vintage coat signals a stylish press tour
Anne Hathaway isn’t just promoting ‘The Devil Wears Prada 2’; she’s actively engaging with the film’s history, and it’s proving to be a surprisingly savvy move.
A nod to the past, a statement for the present
The actor popped up at The Tonight Show today, sporting a strikingly familiar emerald coat – the very same vintage piece she famously donned in the 2006 original. It’s a deliberate, and undeniably effective, callback that has fans buzzing and stylists applauding.
The coat, a statement of unapologetic glamour, immediately transported viewers back to Andy Sachs’ chaotic makeover montage. Patricia Field’s genius – a retro-chic vibe amplified by Madonna’s ‘Vogue’ – remains a cornerstone of the film’s aesthetic. That initial splash of green, a deliberate disruption against the muted tones of New York, was instantly iconic.
Behind the revival: a stylist’s calculated move
So, how did Hathaway get her hands on the resurrected garment? According to stylist Erin Walsh, it was a strategic auction purchase. “Annie wanted to wrap the tour with this nod,” Walsh explained. “It felt like such a special piece, and the last moment to really lean into the film’s DNA.” The timing is impeccable; a clever way to maintain momentum and visually connect the new film with its predecessor.
But this isn’t the first Fashion echo we’ve witnessed during the press tour. Hathaway and Meryl Streep have both referenced key looks from the original, most notably the infamous cerulean sweater – a sartorial shorthand that instantly evokes Andy’s first day at Runway. And of course, the ubiquitous Prada – a brand inextricably linked to the film’s world.
The key here is intentionality. Hathaway isn’t simply wearing a coat; she’s deploying a carefully curated visual language, demonstrating a deep understanding of the ‘Devil Wears Prada’ brand and its enduring appeal. It’s a reminder that sometimes, the most impactful marketing comes from respecting – and cleverly referencing – the past.
Ultimately, it’s a smart, stylish, and undeniably effective tactic. The press tour has been a whirlwind of red and Prada, but Hathaway’s vintage coat provides a grounded, nostalgic anchor – a reminder that even in the fast-paced world of celebrity, a little bit of history can go a long way.