Vogue drops a minty new flavor – and a summer treat for subscribers

Ice cream enthusiasts, prepare for a decadent indulgence. Vogue is joining forces with Morgenstern’s Finest Ice Cream to launch a limited-edition flavor, ‘Vogue à la Mode,’ perfectly timed to coincide with America’s 250th birthday and the debut of Gracie Abrams’s summer issue.

A symphony of mint and espresso

This isn’t your average scoop. ‘Vogue à la Mode’ is a sophisticated take on mint ice cream, expertly infused with spearmint and Vietnamese mint – a subtle layering of aromatic complexity. But the real surprise? Studded throughout the creamy base are chunks of chocolate-covered espresso honeycomb, offering a textural counterpoint and a serious caffeine kick. Chloe Malle, Vogue’s Head of Editorial Content, succinctly puts it: “Call it the ultimatehaute summer pick-me-up!”

The collaboration represents more than just a dessert; it’s a carefully considered alignment with Vogue’s broader themes of wellness, travel, and cultural exploration. The selection of ingredients—specifically the Vietnamese mint—reflects a conscious effort to highlight global influences and artisanal craftsmanship.

Exclusive access for vogue subscribers

But here’s the sweet deal: Vogue subscribers with the app downloaded get a free scoop at Morgenstern’s shop on Rivington Street, New York, on June 23rd, from 5 to 6 PM. This isn't a mass-market rollout; it’s a carefully curated experience designed to reward loyal readers.

To claim your scoop, you’ll need to verify your subscription status through the Vogue app. It’s a rather fussy system, I’ll admit, but it underscores the exclusivity of this offering. After the event, ‘Vogue à la Mode’ will be available for purchase until July 7th – a relatively short window, suggesting a deliberate scarcity.

Consider pairing this icy treat with some of Vogue’s summer reads: Brittany Spanos’s cover story, Nathan Heller and Annie Leibowitz’s deep dive into the Lucas Museum of Narrative Art, or even Tamar Adler’s ongoing quest for the perfect potato. It’s a thoughtful accompaniment to any summer afternoon.

The launch of ‘Vogue à la Mode’ isn’t simply about selling ice cream; it’s about weaving a narrative—a delicious, frozen narrative—into the fabric of the magazine’s brand. And frankly, it’s a rather clever move.