Fashion Insider Cyrus Veyssi Launches New Fragrance with Le Monde Gourmand

Fashion influencer Cyrus Veyssi is set to launch their highly anticipated fragrance, L’Essence Shirin, in partnership with Le Monde Gourmand. The fragrance, inspired by Veyssi’s childhood and Persian heritage, will be available starting October 5th at Ulta stores and Gourmandbeauty.com.

Veyssi initially dismissed an offer from Le Monde Gourmand, believing it would be a simple licensing deal. However, they were granted full creative control after the publication noticed Veyssi’s enthusiastic promotion of Miel Bébé, a fragrance they’d purchased over 40 bottles of.

“I wanted to create a sweet but fresh-smelling fragrance that would bring me back to my childhood and remind me of my Persian heritage,” Veyssi explained. “Pomegranate felt like the perfect starting point because it’s both tart and lush.” The fragrance blends pomegranate with amber and jasmine, aiming for a balance of tartness and warmth.

Veyssi’s journey to fragrance creation began after a viral TikTok video showcasing their relationship with their father. Following initial struggles building a social media presence, they pivoted to more authentic content. Recently, Veyssi was announced as the lead in the Broadway production of & Juliet. They plan to share behind-the-scenes content and reaction videos featuring their mother’s initial reaction to the fragrance on their social media channels.” ,n