Lab-Grown Diamond Brand Dorsey Sees Eight-Figure Growth Amid Rising Popularity

Dorsey, a six-year-old lab-grown diamond jewelry brand founded by Meg Strachan, is experiencing significant growth and recognition within the industry.

Brand Recognition and Rising Sales

Strachan emphasizes that the company’s primary goal is to be recognized as a premium brand. Dorsey’s designs, featuring minimalist yet elegant lab-grown diamonds in solid gold and sterling silver, have gained traction with celebrities like Hailey Bieber and Taylor Swift, and the brand is now an eight-figure business.

Market Growth and Consumer Preference

The lab-grown diamond market has exploded, projected to reach approximately $40 billion by 2025, according to diamond industry analyst Paul Zimnisky. A 2026 study by The Knot revealed that 61% of US couples surveyed opted for lab-grown engagement rings in 2025, a 239% increase since 2020. McKinsey anticipates lab-grown diamonds will account for half of all diamond jewelry unit sales by 2030.

Differentiating Dorsey

Unlike some early entrants like Brilliant Earth and De Beers, Dorsey has consistently marketed its products as lab-grown, avoiding attempts to downplay this aspect. The industry, however, has actively sought to elevate the perceived value of natural diamonds, with campaigns like the National Diamond Council’s “OG vs. Dupe” ads. Despite this, Strachan believes the increased visibility generated by lab-grown diamonds has ultimately benefited the market.