Beyond saint-tropez: uncover riviera charm in the var coast

Forget the frantic crowds and exorbitant prices of the classic French Riviera. Venture west to the Var coast for a slice of authentic Riviera life – a slower, more indulgent experience that’s surprisingly warmer and sunnier.

A coast untouched by the machine

The Var coast, starkly different from the compact, tourism-driven Alpes-Maritimes, offers a refreshingly low-key escape. No Monaco’s artificial grandeur, no Cannes’ relentless red carpet, just a genuine connection to French culture and a landscape brimming with natural beauty.

Nature’s embrace

Here, you’ll discover a coastline dominated by dramatic cliffs, the Port-Cros National Park’s pristine waters, and vast, protected landscapes. Think hiking through the Estérel’s rust-red ridges, exploring the silent Maures massif, or simply soaking up the sun on a secluded beach. The Îles d’Or shimmer offshore, a testament to the region’s unspoiled appeal.

A new wave of luxury

But the Var isn’t resting on its laurels. A new generation of design-forward hotels, like Zannier Île de Bendor, is breathing fresh life into this corner of France. This island escape, steeped in the legacy of Paul Ricard, offers a tranquil retreat with a focus on artisanal experiences and sustainable living.

Taste of the var

Beyond the stunning scenery, the Var boasts exceptional wines – underrated Côtes de Provence rosés and reds, particularly those from Château Malherbe, boasting a unique terroir. Explore the vibrant markets of Sanary-sur-Mer, overflowing with fresh seafood, local produce, and fragrant olive oils. Don’t miss a chance to sample Mourvèdre-driven reds at a port-side terrace in Bandol – a truly local experience.

A hidden gem: porquerolles

Just a short ferry ride away lies Porquerolles, a car-free island paradise. Rent a bike and explore its protected landscapes, discover the Fondation Carmignac’s contemporary art collection, and indulge in a delicious seafood lunch at La Table du Domaine de l’Île. This island is a world away from the glitz of Saint-Tropez, offering a peaceful escape for nature lovers and art enthusiasts alike.

The verdict

The Var coast isn’t about manufactured glamour; it’s about authentic charm, natural beauty, and a slower pace of life. It’s a destination for those seeking a genuine Riviera experience – one that’s both indulgent and remarkably untouched by the pressures of mass tourism. It's a secret worth discovering.